Senior Manager for Marketing — NOW Corporation

Senior Manager for Marketing

JOB DESCRIPTIION:

  • Directs the implementation and administration of marketing programs and policies to
    support area sales objectives.
  • Functional responsibilities may include: marketing communications, product
    management, market planning and research, advertising, pricing, and
    promotions/special events.
  • Works with management to identify and plan for marketing requirements to meet
    short-term and long-term business needs.
  • Conduct market research and implement marketing strategies
  • Establish effective working relationships with sales and agency leadership to ensure that
    our products and services are implemented through sales enablement and marketing
    demand generation programs
  • Provide feedback into product development and service offers and participates in their
    development; collaborate to create, launch and track performance of product and
    service offerings in our markets
  • Develop and deliver appropriate field sales enablement tools
  • Develop, establish and maintain marketing strategies to meet organizational objectives.
  • Demonstrate effective management of the marketing, advertising and promotional
    activities of the organization.
  • Execute online and offline marketing initiatives, integrating online and new media,
    email, print, direct mail, social media, company websites, brand awareness and drip
    marketing initiatives.

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