Senior Manager for Marketing

JOB DESCRIPTIION:

• Directs the implementation and administration of marketing programs and policies to
  support area sales objectives.
• Functional responsibilities may include: marketing communications, product
  management, market planning and research, advertising, pricing, and
  promotions/special events.
• Works with management to identify and plan for marketing requirements to meet
  short-term and long-term business needs.
• Conduct market research and implement marketing strategies
• Establish effective working relationships with sales and agency leadership to ensure that
  our products and services are implemented through sales enablement and marketing
  demand generation programs
• Provide feedback into product development and service offers and participates in their
  development; collaborate to create, launch and track performance of product and
  service offerings in our markets
• Develop and deliver appropriate field sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional
  activities of the organization.
• Execute online and offline marketing initiatives, integrating online and new media,
  email, print, direct mail, social media, company websites, brand awareness and drip
  marketing initiatives.

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